“To advocate for a heightened awareness of our visual environment.”

~   Objectives   ~

§  To increase public awareness of needs and opportunities that will improve our city's visual appearance.

§  To channel the community's demand for visual improvements into specific projects and programs, both public and private.

§  Advocate vigorous enforcement of ordinances pertaining to visual enhancement such as sign, property maintenance, and landscape ordinances.

§  Promote the connections between Urban Core revitalization and the vitality of the entire city.

§  Promote investment in the public realm.

~   Programs   ~

I.        General Advocacy- promotion and awareness of beautification through outreach to the media and community stakeholders.

II.       Neighborhood Inventory of Visual Pollution (NIVP)- Assist grass roots organizations to identify areas of visual pollution and facilitate code enforcement.

III.          Charrette Program- community design workshops.

IV.      Advocacy of “Top Three Projects” List- Persistent promotion of three beautification projects.  Advocacy is ongoing until projects are funded or completed.

·         One Urban Core Revitalization Project

·         One Visual Enhancement Project

·         One Public Realm Project